24 Hour Kirtan is dedicated to the propagation of hari-nama-sankirtan (the loud congregational chanting of the Holy Names of God). It is unequivocally affirmed in all authoritative scriptures that in Kali-yuga, this present age of quarrel and strife, the only viable method of attaining complete self-purification, self-realization, and self-satisfaction is nama-sankirtan. Nama-sankirtan is the highest practice of and, as well, the perfection of yoga, meditation, and personal sacrifice. It is the highest expression of love for all living beings and the best course for attaining the highest plane of love of Godhead (vraja-prema).